Founded in 2005, Mix began as an online snack retailer and has since grown into a multi-region, multi-brand, and multi-format retail group operating across Malaysia (both East and West Malaysia) and Singapore. With over 100 stores, Mix ranks among the leading retail brands in Southeast Asia. By building a robust supply chain system and partnering with Lemeng, Mix has established an efficient POS and intelligent warehouse management system, significantly enhancing operational efficiency and customer experience.


Snack Busy was established in March 2017, with its headquarters located in Changsha, Hunan Province. It targets the community mass consumer group and primarily engages in retail of snack foods. As of March 2025, the brand has more than 7,500 stores nationwide. Snack Busy has partnered with Lemon to establish a digital center, fully launching enterprise informatization and a supply chain big data intelligent sorting system.

Founded in 2011, Shouxianting specializes in conveyor-belt sushi, hand-rolled sushi, sashimi platters, and Japanese rice bowls. Its signature dishes include salmon sashimi, avocado foie gras rolls, and thick-cut beef tongue. Guided by the philosophy of “Balanced Nutrition · Premium Quality,” the brand is committed to delivering authentic and high-quality Japanese cuisine to customers who value healthy dining.



Wei Su Ji Pastry is a long-established Chinese pastry brand with a rich history. Founded in 1924, it has undergone nearly a century of development and continues to be deeply loved by consumers today. The brand offers a wide and diverse range of products, including Egg Cake, Salted Egg Yolk Cake, and “Ants Climbing a Tree,” all of which are highly popular among customers.

As a traditional Chinese pastry brand, Wei Su Ji not only preserves time-honored pastry-making techniques but also places great emphasis on innovation and growth. The company continuously improves its production processes and enhances product quality to meet consumers’ ever-increasing demand for high-quality pastries.

Old Tree Café was founded in 1975 in Taiwan and specializes in coffee beverages along with Western and Chinese light meals. Known for its affordability and value-for-money offerings, the brand places strong emphasis on ingredient selection, consistently using high-quality raw materials while maintaining accessible pricing. In line with mainstream market trends, Old Tree Café balances great taste with a focus on health and wellness.



Donghai Fishing Village was established in 2006. Since its founding, the company has consistently adhered to the business principle of “Customer First, Service Above All.” The group operates several businesses, including Donghai Fishing Village, Jiangxi Longhui Food Co., Ltd., and Donghai Seafood Supermarket.

With a total operating area of nearly 10,000 square meters and close to 1,000 dining seats, the company is also equipped with a large parking lot and comprehensive supporting facilities.