MiX.STORE built a following of more than two million people by doing one thing exceptionally well: making imported Asian snacks easy to discover—and fun to buy.
But turning that popularity into a business spanning two countries and more than 100 stores required something else: a retail platform that could keep every store, every SKU, and every member running on the same system.
That platform is Lemeng.
Founded: 2005
Markets: Malaysia & Singapore
Company-Owned Stores: 100+
Product Range: 50,000+ SKUs
Core Categories: Imported Asian snacks and convenience products
Store Format: Fully cashless stores with self-checkout kiosks
Social Community: 2M+ followers across platforms
Retail Platform: Lemeng — POS, inventory, membership, and omnichannel retail
MiX.STORE's business model is inherently challenging to manage.
Snack retail depends heavily on impulse purchases. Stores need to be located in high-traffic areas, operate within compact footprints, and maximize shelf space despite having very limited backroom storage.
At the same time, the product catalog is enormous—with more than 50,000 SKUs that continue to change as new imported products are introduced.
Its customers are also predominantly young, mobile-first consumers who are comfortable shopping without cash.
During the first decade, these characteristics were manageable.
Once the business grew beyond 100 stores, however, they became operational risks.
Four challenges stood out.
When a fast-moving SKU sells out at one store, the sale can be lost within seconds. Customers can simply walk to another store.
But with tens of thousands of products spread across more than 100 locations, headquarters needs to know one critical thing in real time:
Which store actually has the product available on the shelf?
Without real-time visibility, replenishment decisions are often based on yesterday's data.
The result is counterintuitive: the stores selling the fastest can end up experiencing the most frequent stockouts.
Snack shopping is highly concentrated around peak periods—lunch breaks, after school, and weekend evenings.
A small-format store may have only two or three checkout positions.
Every additional second spent on a transaction adds to the queue.
And in a snack store, a long queue can mean something simple: the customer puts the basket down and walks away.
Checkout speed therefore directly affects both customer experience and sales.
Cash may appear to be free, but it comes with operational costs.
Every store has to count cash, reconcile transactions, deposit money, and manage cash handling and security every day.
As the number of stores increases, so does the operational burden—as well as the risk of cash discrepancies and human error.
MiX.STORE had already made the decision to operate as a fully cashless retailer.
The challenge was making sure every store could accept electronic payments without slowing down the checkout experience.
MiX.STORE's membership program was popular, but its customer data existed outside the POS system.
Headquarters could see how many members had registered, but could not easily connect those members with what they actually purchased.
That made it difficult to answer some of the most important questions in modern retail:
Which promotions actually change purchasing behavior?
Which members are worth engaging more deeply?
Which products should be recommended to which customer segments?
Which campaigns are truly driving incremental sales?
MiX.STORE needed customer data to become part of the transaction—not a separate database.
Instead of connecting separate systems for checkout, inventory, payments, and membership, MiX.STORE adopted a single Lemeng retail platform across its network.
That decision made it possible to manage more than 100 stores with a centralized operating model.
Every MiX.STORE location runs on the same Lemeng POS platform.
That means every store shares:
The same product master data
The same pricing rules
The same promotion engine
The same receipt format
When a new product is created at headquarters, it can be made available across the store network without having to recreate the product information store by store.
For a retailer handling fast-moving imported products, this level of consistency is critical.
Cashiers also work with the same interface across locations, making employee transfers and onboarding much easier.
Learn more: Lemeng Retail POS System
Lemeng maintains a centralized product master across the entire MiX.STORE network.
Every transaction updates inventory in real time, giving headquarters visibility into stock availability at each location.
Instead of relying on periodic reconciliation or outdated reports, inventory decisions can be driven by current sellable stock.
Stock transfers, purchase orders, and stocktaking all operate on the same underlying data.
This significantly reduces the reconciliation workload that typically comes with managing a product catalog of this scale.
Learn more: Lemeng Inventory Management System
Because payment is integrated directly into the POS environment, MiX.STORE can operate its stores as fully cashless locations without adding a separate checkout system.
Credit cards, QR payments, and e-wallets can be processed through the POS.
Self-checkout kiosks also allow customers to scan and pay independently, reducing queues during peak periods.
This is particularly important for compact stores where checkout space is limited.
Going cashless also eliminates the daily burden of cash counting, reconciliation, and cash deposits.
Learn more: Lemeng Payment & Self-Checkout Solutions
Membership functionality is natively integrated into Lemeng.
Every eligible purchase can be linked to the customer's membership profile at the point of sale.
This changes membership from simply being a registration program into a customer segmentation and engagement tool.
MiX.STORE can now understand individual purchasing behavior, design promotions for specific customer segments, and measure whether a campaign actually drives additional sales.
Learn more: Lemeng Membership & CRM
Sales, inventory, and membership activity from every store are consolidated into a centralized management dashboard.
Regional managers can compare store performance, identify underperforming locations earlier, and work from the same data as headquarters.
Instead of waiting for month-end reports, management gets a much more immediate view of what is happening across the retail network.
Learn more: Lemeng Chain Store Management
Replacing the core system of an operating retail chain is both a technology project and a logistics project.
MiX.STORE adopted a phased implementation approach.
A small group of representative stores went live first—including a high-traffic urban store, a shopping mall store, and a lower-volume location.
This allowed the team to observe real-world performance during peak periods before rolling the system out across the wider network.
Each location was configured according to its store format, product mix, and payment setup, while still sharing the same centralized product master and pricing rules.
Rather than relying solely on classroom training, employees were trained using the same interface they would use during daily operations.
Training was scheduled outside peak business hours to minimize disruption to sales.
Stores were migrated in batches.
Legacy reports were retained in parallel until the new data had been fully validated through a complete operating cycle.
After standardizing its operations on Lemeng, MiX.STORE operates as one connected retail network—not 100+ individual stores.
Every store runs on the same product, pricing, and promotion engine.
Opening a new store becomes primarily a retail expansion decision, rather than a new IT implementation project.
Headquarters can view inventory by store and make replenishment decisions based on current sellable stock rather than outdated reports.
Stores no longer need to handle cash or perform nightly cash reconciliation, while self-checkout kiosks help absorb peak-period demand.
Promotions and retention campaigns can now be evaluated based on actual purchasing behavior, enabling more targeted customer engagement.
MiX.STORE uses Lemeng as its retail POS platform.
Lemeng supports the checkout, inventory management, membership, and omnichannel retail operations across MiX.STORE's 100+ stores in Malaysia and Singapore.
MiX.STORE operates more than 100 stores across Malaysia and Singapore.
The brand was founded in 2005 and manages a product catalog of more than 50,000 SKUs.
MiX.STORE uses Lemeng Inventory Management to manage its product catalog through a centralized product master.
Product information is standardized across stores, while inventory levels are updated in real time and made visible to headquarters.
Yes.
MiX.STORE operates fully cashless stores equipped with self-checkout kiosks, with electronic payments processed through the Lemeng POS platform.
See how the same architecture can work for your business in a 30-minute online demo.
We'll walk you through the key components behind MiX.STORE's retail operations:
Centralized product master
Real-time store-level inventory
Cashless checkout
Self-checkout
Transaction-linked membership
Centralized chain store management
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